Your Partner in Behavioral Insights & Strategy
Tailored Solutions for Your Team
When businesses overlook how people actually make decisions in context, they struggle to create products and services that truly resonate with their audiences, missing out on growth opportunities.
CatalystIQ partners with your product, marketing, sales, and HR teams, bringing our expertise in human behavior to implement strategies that strengthen engagement, ethically and effectively influence behavior, and drive sustained business growth.
About Us
We are all in the business of influencing behavior.
That is why Dr. Kei Alegria-Flores founded CatalystIQ, a consultancy that helps businesses leverage behavioral and implementation sciences to drive engagement, adoption, and market success.
With deep expertise in human behavior, data analytics, and strategic frameworks, she has partnered with organizations in the private and public sectors, tech entrepreneurs, and digital health leaders to optimize people-centered strategies and business growth. Kei and her team bridge the gap between human behavior and business outcomes—empowering product, marketing, sales, and HR teams with the behavioral insights and strategies needed to create real impact.
CatalystIQ helps organizations design, implement, and optimize innovations that align with how people truly feel and make decisions in context. If you’re ready to elevate your business with a behavioral-driven strategy, let’s connect!
Behavioral Insights
We go beyond traditional market research, offering methods such as Jobs-To-Be-Done, behavior-driven survey- and metric/KPI- development, advanced analytics research, and actionable insights that support contextual, effective, and people-centered solutions.
Behavioral Strategy
We design, implement, test, and optimize behavioral and implementation strategies to ethically influence stakeholders, including segmentation and persona profiles, communications, customer journeys, customer experiences, UX/UI, and A/B testing.
Ethical & Human-Augmenting Tech
In collaboration with your team, we ensure the infusion of frameworks that lead to responsible, transparent, and inclusive tech and AI while prioritize risk management and harm prevention through ethical design, practical implementation, and trustworthy solutions.
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Change Management
Rooted in empathy and cultural awareness, we equip organizations to navigate transformation with confidence, fostering collaboration, motivation, and productivity among leaders and their teams through strategic guidance and people-centered approaches.
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Our Approach
The Science Behind Our Success
01
Discovery & Analysis
Uncovering unique behavioral, implementation challenges and growth opportunities
02
Tailored Strategies
Crafting tailored behavioral and implementation strategies to solve audience and business challenges
03
Impactful Execution
Delivering lasting results through behavior-driven execution
04
Continuous Support
Providing ongoing monitoring and support for your business needs
Testimonials
We've had the pleasure of working with and for clients who are dedicated to customer- and employee-centered approaches to business success.
CatalystIQ brought our product idea to life through behavioral insights and strategy. With them, you won't only get the best results, you will also get a consistent, hard working, passionate and intentional partner.
- Andora Hinton, CEO & Founder
Willow North Growth Partner
Dr. Kei is a visionary leader who has a deep understanding of the complex dynamics that drive human behavior, and she has used this knowledge to develop innovative strategies and solutions that have helped our clients achieve their goals...
- Glenn Jean, Senior Vice President
IPG
Dr. Kei consistently adds rigor to whatever project she works on, developing well-thought-out research methods and a meticulous approach to data analysis. Her team's passion is evident through their steadfast dedication to their clients' teams.
- Renita Burns, Global Director
Kinesso