Your Partner in Strategic Adoption & Execution
Science of Adoption + Art of Execution
CatalystIQ helps healthcare, technology, and AI organizations turn strategy into adoption, behavior change, and measurable business results through behavioral science, implementation science, and executive advisory services.
About
We are all in the business of influencing behavior.
That is why Dr. Kei Alegria-Flores founded CatalystIQ, a consultancy that helps businesses leverage behavioral and implementation sciences to drive engagement, adoption, and market success.
Dr. Kei Alegria-Flores is a behavioral scientist, entrepreneur, and former Vice President of Behavioral Sciences with expertise spanning healthcare, technology, AI, organizational behavior, and implementation science. In addition to advising organizations on adoption and change, she owns and operates a growing logistics company, bringing firsthand experience in leadership, operations, and scaling organizations.
If you’re ready to implement change successfully in your organization, let’s connect!
AI Adoption & Implementation
Helping organizations increase adoption, trust, and sustained use of AI-enabled products, tools, and workflows. We bridge the gap between technology and human behavior to ensure AI investments deliver measurable business value.
Organizational Change & Strategic Execution
We help leaders turn strategic initiatives into measurable action by driving behavior change, stakeholder alignment, and successful implementation across teams and organizations.
Behavioral Strategy & Customer Adoption
Combining behavioral science, implementation science, and Jobs-to-Be-Done methods, we design ethical, evidence-based strategies that improve customer engagement, product adoption, decision-making, and long-term behavior change.
Fractional Behavioral Science Leadership
Executive-level behavioral science and implementation expertise without the commitment of a full-time hire. We partner with leadership teams to embed behavior-centered thinking into growth, innovation, and transformation efforts.
Our Approach
We combine behavioral science, implementation science, and real-world leadership experience to help organizations turn strategy into measurable adoption, execution, and results.
01
Identify Adoption Barriers
Uncover the behavioral, organizational, and operational barriers preventing adoption, engagement, or successful implementation
02
Build The Adoption Strategy
Develop evidence-based strategies that align products, processes, technologies, and people around sustainable behavior change
03
Implement & Execute
Translate strategy into action through practical implementation plans, stakeholder engagement, leadership alignment, and change enablement
04
Scale Sustainable Results
Measure impact, refine approaches, and build the systems needed to sustain results and scale success over time
Testimonials
We've had the pleasure of working with and for clients who are dedicated to customer- and employee-centered approaches to business success.
CatalystIQ brought our product idea to life through behavioral insights and strategy. With them, you won't only get the best results, you will also get a consistent, hard working, passionate and intentional partner.
- Andora Hinton, CEO & Founder
Willow North Growth Partner
Dr. Kei is a visionary leader who has a deep understanding of the complex dynamics that drive human behavior, and she has used this knowledge to develop innovative strategies and solutions that have helped our clients achieve their goals...
- Glenn Jean, Senior Vice President
IPG
Dr. Kei consistently adds rigor to whatever project she works on, developing well-thought-out research methods and a meticulous approach to data analysis. Her team's passion is evident through their steadfast dedication to their clients' teams.
- Renita Burns, Global Director
Kinesso