Our Services
Unlock Growth with Behavioral Science
Stop guessing what your audiences want—start understanding how they make decisions. At CatalystIQ, we bridge the gap between your products and the people who adopt and use them. Our services are tailored to your organization, teams, and audiences' needs. Scroll down for our Case Studies.
Consumer Insights & Journey
Uncovering behaviors and touchpoints to optimize customer experiences and drive growth.
Behavioral Strategy & Decision Architecture
Uses behavioral and implementation sciences to design strategies that ethically influence audience decisions.
Human-Centered Tech & Ethical AI
Designing tech and AI solutions that prioritize fairness, transparency, and human well-being.
Segmentation & Audience Strategy
Identifying and targeting key audience segments to drive engagement and business growth.
CX/UX Behavioral Design & Research
Designing and optimizing experiences that align with human behavior, in context, to enhance engagement and satisfaction.
Change Management & Leadership Development
Guiding organizational change and developing leaders to drive lasting success.
Workplace Culture & Performance Optimization
Shaping culture and processes to boost team performance and engagement.
Client Success & Account Management
Ensuring client satisfaction and driving long-term relationships through effective account management.
Case Studies
Find four of our case studies below and learn more about the transformative work we do at CatalystIQ. For additional case studies, and to learn more about how we can work together, check out the CatalystIQ Overview.
Empowering Marketing & Product Teams with Behavioral Strategies
An at-home genetic testing brand partnered with CatalystIQ to understand customer behavior and drive engagement. Through a mixed-method research study—combining qualitative interviews, debiased surveys, and data analytics—CIQ uncovered key motivational and inhibiting drivers to engagement, adoption, and test completion. Collaborating closely with the marketing and product teams, CIQ developed a customer journey map and a strategic communications matrix for a new market. The uncovered insights and behavioral strategies continue to guide product and marketing strategies, improving engagement, adoption, and long-term customer retention through ongoing behavioral optimization efforts.
Behavioral Strategy for AI Solutions
Acting as fractional Chief Behavioral Officer, CatalystIQ is partnering with an AI/tech team to fundraise, design, develop, implement, and optimize a new AI solution for the healthcare and logistics and supply chain industries. Applying behavioral science principles, the CIQ team is guiding investor-facing communications, UX, decision architecture, and ethical AI adoption. Through iterative testing and evaluation, CIQ has identified engagement barriers and is optimizing meaningful and intuitive user interactions. The goal is to ensure a human-centered AI experience, improving adoption rates and trust. Ongoing cross-functional efforts continue to refine the AI’s impact, aligning it with user needs and business goals for sustained success.
Driving Medication Uptake & Adherence with Behavioral Science
CatalystIQ collaborated with a pharma client’s team to develop a health app aimed at increasing medication uptake and adherence for patients with a chronic disease. Using behavioral economics principles and human-centered UX design, we optimized engagement, ensuring the app resonated with users. The result? A highly adopted, well-rated app that provided patients with personalized support, Rx guidance, seamless HCP communication, insurance issue resolution, side effect management, and adherence tools. Our strategic approach helped the brand build trust and sustained engagement, leading to improved patient experiences and better long-term health outcomes.
Strengthening Thought Leadership with Data and Behavioral Expertise
CatalystIQ leveraged organizational behavior insights to analyze our client’s longitudinal data, uncovering deeper drivers of brand perception. We further enriched their widely distributed annual report by conducting an additional analysis of PwC’s Global Top 100 Companies by market cap. These insights enhanced the report’s impact, reinforcing our client’s position as an industry thought leader. The publication gained greater visibility, attracted prospective clients, and directly contributed to new business opportunities. By integrating behavioral science and market analytics, CatalystIQ helped elevate the strategic value of the report, solidifying its influence in the industry.